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Content Marketing Manager

RemoteUnited States, Florida, MiamiBusiness

Job description

Do you love finding creative ways to tell stories using a variety of content types? Are you driven by data and the desire to continuously learn and improve – not only your craft – but your ability to impact the buyer’s journey? ⭐️


If this sounds like you, we’re seeking a trailblazer to launch our content marketing efforts. You’ll be building out our persona/content journeys, creating content that converts, building and measuring engagement and promotion plans, and leading the way with best practices, frameworks and management systems to help us learn, grow and scale.


The impact you'll make

  • Work with product marketing, our designer, sales, and thought leaders to create a strategic content marketing plan mapped to personas’ pains/needs across the buyer’s journey
  • Plan and execute an editorial calendar with weekly, monthly, and quarterly content plans
  • Create, curate, edit, publish, and promote content such as blogs, whitepapers, eBooks, infographics, videos, social media content, and webinars across owned and earned channels
  • Manage, develop, and optimize the firm’s email marketing, social media, and webinar efforts
  • Create, execute, and refine an outreach plan that gets the right eyeballs on our content
  • Develop/refresh a brand style guide
  • Write and edit all content, making sure each piece adheres to our brand attributes, style, and tone
  • Seek out and customers, experts, internal thought leaders, and others who can contribute to – and sometimes just contribute - thoughtful content aligned with our goals
  • Pull and review content metrics to understand impact/ROI across buying stages for continuous improvement
  • Build and manage a content audit and asset inventory process
  • Work with product marketing, sales, and others to identify and prioritize our content needs
  • Project manage content development with partners, Corti team members, and copywriters, as necessary
  • Continuously work to deliver more qualified leads, reduced sales cycles, and higher win rates


🤝 Who are you?

We're looking for a content marketing manager who can develop and execute on strategic content ideas in the areas of education, thought leadership, sales, and brand. You will work to identify channels for content promotion and distribution including, but not limited to, earned media aligned with our personas and high-quality and relevant backlinks. You are a great writer, and equally good editor. Your main goal on a daily basis will be to conceive, create, and deliver content that helps to improve Corti’s bottom line.

Job requirements

  • Bachelor’s degree in Business, Marketing, Journalism, Communications, or relevant equivalent work experience
  • Three years content marketing experience 
  • Experience developing and managing content management strategy, calendar, and platforms
  • Creative problem solver with a knack for finding unique content solutions to meet complex challenges
  • You’re curious, meticulous in your research, and determined to produce content that best meets the needs of our personas and where they are in their buyer journey
  • You have strong project and relationship building skills, with a history of finishing projects on time
  • Driven by data and the desire to learn, grow and continuously improve
  • Team player who thrives in in a fast-paced environment
  • You're not intimidated by the fact that this role is expected to deliver content and help to build experiences that generate ever-increasing revenue
  • Familiarity with account-based marketing (ABM) is a plus


Practicalities

  • The position is remote and full time and starts as soon as possible. Candidate must, however, be located in the U.S.
  • Work activities are covering entire U.S., and you should have the ability to travel internationally (10-15 days a year).

Corti is an equal opportunity employer. We are committed to bringing in top talent from all sectors and countries. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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